Tuesday, January 11, 2011

Prices Are Sometimes Higher Because?

I'm going to use my remodeling company, Eye for Detail, Inc., as an example but it transfers across the board.

Our prices are higher because the crew is highly trained. We show up on time, do the job right, and guarantee our work. We do not cut corners and we use only the best quality products. We do not stop until your project is complete and you are satisfied with our services. We bring quality experience as well as open, honest communication to the table.

There are two kinds of consumers - people who are looking for deals and people who are looking for quality. This doesn’t mean you don’t negotiate for the best deal or that you should pay more than you need to for a product or service. But there is a relationship between the investments you make and the returns you get. If you skimp on your investment(s) you will get skimpy returns.

This principle is as important to the service you offer as to the service you receive. If you spend a lot of time trying to keep your prices down, you may compromise the quality of your offering and lose business you might have gained if you gave 100%. So, instilling more quality in your offering will likely result in larger profits over time.

The Law of Attraction governs all business transactions whether you believe it or not: people who respect quality find each other and people who are looking for bargains find each other. Bargains are cool when they’re valid but not when they undermine quality.

Now, putting on my MoneyVisions hat, I would ask where are you skimping when it comes to buying services? Do you want to be paid "what you are worth" but really don't (whether conscious or not) to pay someone else "what they are worth"? I would ask, do you know what you are worth and if not, how do you know what someone else is worth?

It's so easy for us to say "those prices are ridiculous!" when we know nothing about what it takes to run said business or service.

We must become willing to pay others well and in turn we will be paid well.

Think about it.

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